Paper cups have become essential in many industries — whether for fast food, takeaway coffee, or professional events. However, making the wrong choice can harm your brand image and the customer experience. Here are the five most common mistakes to avoid, along with practical tips based on our expertise in this field.

1. Choosing a size that doesn’t meet your customers’ needs

Offering cups that are too small or too large can quickly frustrate your customers. An unsuitable size can make service less convenient and lead to unnecessary waste.

How to avoid it?

• Identify the most common drinks you serve (espresso, latte, fruit juice, etc.) and choose appropriate sizes. We offer a full range, from 10 cl for espresso to 65 cl for large takeaway drinks.
• Go for versatile sizes if you want to limit the number of SKUs while covering a variety of needs.

Choosing the right size improves the customer experience and optimizes stock management.

2. Overlooking the quality and thickness of the cardboard

Cup quality is crucial, especially for hot or long-consumed beverages. Cups that are too thin can warp, leak, or burn your customers’ hands, leaving a poor impression of your business.

How to avoid it?

• Choose thick cups designed specifically for hot drinks. We offer double-wall options for better thermal insulation.
• Test your cups with your beverages to ensure their strength and comfort in use.

High-quality cups show that you care about your customers' comfort and satisfaction.

3. Ignoring customization opportunities

Paper cups are powerful marketing tools. Not customizing them is a missed opportunity to strengthen your brand and stand out from the competition.

How to avoid it?

• Add your logo, brand colors, or a unique message to your cups. We offer customization options with high-quality printing to showcase your brand.
• Design cups that reflect your identity and catch customers’ attention.

Customized cups help build customer loyalty and boost brand awareness.

4. Not considering the environmental impact

In an age when consumers are increasingly eco-conscious, choosing non-recyclable or non-compostable cups can damage your brand reputation.

How to avoid it?

• Choose recyclable or compostable paper cups. We offer models made from sustainable materials, with natural kraft finishes that appeal to eco-conscious consumers.
• Check environmental certifications (FSC, biodegradable, etc.) to ensure the sustainability of your products.

Eco-friendly choices improve your image and attract a more responsible clientele.

5. Ordering the wrong quantity

Ordering too few cups can lead to stock shortages and disrupt operations. Ordering too many can tie up your budget and clutter your storage space.

How to avoid it?

• Estimate your needs based on your foot traffic and the type of drinks served. We offer flexible solutions for businesses of all sizes.
• Choose a reliable supplier to ensure fast restocking in case of urgent needs.

Effective quantity management ensures smooth service and cost control.

Conclusion: Make the right choices for your paper cups

Avoiding these five common mistakes will help you make the most of your paper cups while enhancing the customer experience. With our customization options, eco-friendly models, and wide range of sizes, we help you choose the cups that best suit your needs. Make the right choice to offer your customers a high-quality experience while strengthening your brand identity.